Cynthia Meyers theorizes the “family brand,” discussing examples from The Adventures of Ozzie and Harriet to Keeping Up with the Kardashians.Read more
Cynthia Meyers explores several Pepsi advertising campaigns dating back to the 1940s to contextualize the company’s latest venture: sponsoring a new game show, Cherries Wild.Read more
Cynthia Meyers discusses the experiential advertising at the World of Coca-Cola museum in Atlanta, Georgia.Read more
“Maybe You Don’t Know How to Listen…”: An Exercise in Contextualization
Laura Brown / University of Texas at Austin
Laura Brown unpacks a 1946 WCBS radio advertisement, and considers the multiple uses of archival materials.Read more
To Each Their Own Ad: Nielsen and the Addressable Future of Linear TV
Jennifer hessler / Bucknell university
Jennifer Hessler discusses how Nielsen’s new machine learning systems are leading the drive to make linear TV addressable and what this means for the future of broadcasting.Read more
Jeese Balzer examines the Clio Entertainment Awards. As a prize granting institution recognizing promotional labor, The Clios function as one of the few sites where the generally unseen or otherwise taken-for-granted laborers in media promotion ascend, even if only for a moment, to the privileged status (and spaces) of media authorship.Read more
:30 Spot on Life Support?: Considering Media Advertising Options
Justin Wyatt / University of Rhode Island
Justin Wyatt considers discourses on digital and television advertising and considers how the truisms of television marketing are being revised, reformed, and sometimes simply rejected by the new variety of options for TV consumption.Read more
Tumblr’s GIF Economy: The Promotional Function of Industrially Gifted Gifsets
Lesley Willard / University of Texas at Austin
Lesley Willard examines the industrial logics and consequences of the television industry’s creation and distribution of GIFS on Tumblr, as well as the potential implications for fandom’s gift economy.Read more
by: Chuck Tryon / Fayetteville State University
How will voter-created viral videos shape the mediascape of the forthcoming 2008 US Presidential Election?.
by: Jonathan Gray / Fordham University
Will the upcoming merger between the WB and UPN networks result in the whitewashing of what little African American programming network television has mustered thus far?
by: Chandler Harriss / Alfred University
How do you know you’re “too old” for advertisers (and therefore networks) to cater to you? Perhaps when you’re at home on Saturday night….
by: L. S. Kim / University of California, Santa Cruz
It’s a good time to consider the emergence, significance, and implications of television targeted towards Asian Americans.