Winning Over La La Land: Prestige and Promotional Media Labor
Jesse Balzer / Indiana University

Jeese Balzer examines the Clio Entertainment Awards. As a prize granting institution recognizing promotional labor, The Clios function as one of the few sites where the generally unseen or otherwise taken-for-granted laborers in media promotion ascend, even if only for a moment, to the privileged status (and spaces) of media authorship.

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The August Audience

by: Jonathan Gray / Fordham University
While television networks are rolling out their lineups of new shows this month, many potential viewers have already decided which programs they will tune in to, and which they will actively avoid. How does pre-season marketing play in to the way audiences interpret television texts, and how do we analyze those readings as critics in television studies?

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