All the Content, Just For You: TikTok and Personalization
Andrea Ruehlicke / University of New Brunswick
Though TikTok’s algorithm appears to be highly personalized by your taste, the company’s algorithm may not have this in mind. Andrea Ruehlicke investigates issues of agency and implications of presuming the personal is self-determined.
Self-Promotion in 15 Seconds: Finding Mainstream Success Through Memeable Sound Clips on TikTok
Meghan Grosse / Washington College
Looking at artists like Lil Nas X, Abigail Barlow, and Absofacto, Meghan Grosse explores how viral success on TikTok is affecting the mainstream music industry.
Your Mascot Could Never: The Effectiveness of Benny the Bull on Tiktok
James Bingaman / University of Delaware
Using the Chicago Bull’s Mascot, Benny the Bull, as a case study, James Bingaman considers how TikTok is used in NBA branding to create parasocial bonds with fans.
Things That Shouldn’t Have Gay Energy But Do Anyways: CTI, Remixes and TikTok Duets
Luis Loya and Elaine Almeida / University of Wisconsin-Madison
Luis Loya and Elaine Almeida utilize Communication Theory of Identity (CTI) to understand how hashtags and duet/remix affordances connect the multiplicity of queer identity performances across TikTok.
Make This Go Viral: Building Musical Careers through Accidental Virality on TikTok
D. Bondy Valdovinos Kaye / Queensland University of Technology
Through the case study of songwriter and vocalist Sophie Fraser, D. Bondy Valdovinos Kaye explores how accidental virality on TikTok can influence digital identities, professionalization, and unexpectedly lead to new career opportunities for musicians.
TikTok’s Digital Eugenics: Challenging Ableism and Algorithmic Erasure through Disability Activism
Jessica Sage Rauchberg / McMaster University
Jessica Sage Rauchberg examines how shadowbanning and algorithmic moderation affect disabled users on TikTok, arguing that these practices erase and suppress user content.
Witness Me: How Tiktok Users Broke With the Sociopathic American Gaze in the Wake of George Floyd’s Murder
Alex Hack / University of Southern California
Considering generational trauma along with TikTok’s algorithm, Alex Hack discusses the many TikToks that were widely circulated in response to the murder of George Floyd and how they, in many ways, managed to break past the logic of Americana.