26.02 – Flow

From Crazy Rich Asians to Netflix: The “Rebirth” of Romantic Comedies
Katherine E. Morrissey / San Francisco State University

November 4, 2019 Katherine E. Morrissey / San Francisco State University 5 comments

Katherine E. Morrissey explores the evolution of the romantic comedy and its audience since the 1980s in order to understand the contemporary “rebirth” of these films.

The Gamification of Television? Bandersnatch, Video Games, and Human-Machine Interaction
Ryan Stoldt / The University of Iowa

November 4, 2019 Ryan Stoldt / University of Iowa 4 comments

Ryan Stoldt compares and contrasts interactive television film Black Mirror: Bandersnatch and video game Until Dawn to draw out how the formal elements of seemingly similar media can result in different types of audience engagement.

Getting in Synch with Music Videos
Laurel Westrup / University of California, Los angeles

November 4, 2019 Laurel Westrup / University of California, Los Angeles One comment

Rather than policing the boundaries of what constitutes a visual album, Laurel Westrup examines what is quintessential to the music video form using The Lumineers’ “Gloria” as a key text.

Cord-Cutting Here, Untethering There: One Social Consequence of Cord-Cutting
Matthew Dewey / University of California, San Diego

November 4, 2019 Matthew Dewey / University of California, San Diego 2 comments

While the industry frames cord-cutting as a “life hack,” Matthew Dewey considers the social consequences that cord-cutting has on a city’s cable franchise fee.

Market Commentary: Teaching Capitalism
Kit Hughes / Colorado State University

November 4, 2019 Kit Hughes / Colorado State University One comment

Kit Hughes explores the influence and implications of midcentury NYSE-sponsored training films for everyday stock market investors.

From Catchphrase to Single: Examining Megan Thee Stallion’s “Hot Girl Summer”
Danielle Williams / Georgia Gwinnett College

November 4, 2019 Danielle Williams / Georgia Gwinnett College 2 comments

As “Hot Girl Summer” has officially come to a close, Danielle Williams traces the evolution of a catchphrase into a branding strategy for freshman rapper Megan Thee Stallion.

Syndication 201: Syndication Is Dead. Long Live Syndication.
Taylor Cole Miller / University of Georgia

November 4, 2019 Taylor Cole Miller / University of Georgia One comment

In the first installment of a three-part series, Taylor Miller breaks down the intertwined economic and industrial practices of TV syndication.

To Each Their Own Ad: Nielsen and the Addressable Future of Linear TV
Jennifer hessler / Bucknell university

November 4, 2019 Jennifer Hessler / Bucknell University One comment

Jennifer Hessler discusses how Nielsen’s new machine learning systems are leading the drive to make linear TV addressable and what this means for the future of broadcasting.