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Amanda D. Lotz / University of Michigan

Amanda D. Lotz is an assistant professor of Communication Studies at the University of Michigan. She has published articles in Critical Studies in Media Communication, Feminist Media Studies, Communication Theory, Journal of Broadcasting and Electronic Media, Television & New Media, Screen, Journal of Popular Film and Television, and Women and Language. Her first book, Redesigning Women: Television After the Network Era explores the rise of female-centered dramas and cable networks targeted toward women in the late 1990s as they relate to changes in the U.S. television industry. She is currently working on a book that explores the effects of the institutional redefinition of the U.S. television industry since the 1980s on the medium's role as a cultural institution.

TV or Not TV?: A Recap of the Final Core Conversation from Flow 2014
Amanda Lotz / University of Michigan

September 28, 2014 Amanda D. Lotz / University of Michigan Leave a comment

Dr. Amanda Lotz summarizes some of the current issues as well as the current possibilities of the television industry, as discussed during the third Core Conversation of the 2014 Flow Conference.

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The Persistence of Television
Amanda D. Lotz / University of Michigan

January 13, 2014 Amanda D. Lotz / University of Michigan 4 comments

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Rethinking Meaning Making: Watching Serial TV on DVD

September 22, 2006 Amanda D. Lotz / University of Michigan 5 comments

by: Amanda Lotz / University of Michigan
The rapid rise of TV on DVD prompts us to rethink and reexamine television audiences.

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Lost Generation

July 7, 2006 Amanda D. Lotz / University of Michigan 2 comments

by Amanda Lotz / University of Michigan
How today’s network television depicts (or fails to depict) the changing lives of Generation X.

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How Network Branding, Promotion and Scheduling Determine the Success or Failure of Network Shows

April 28, 2006 Amanda D. Lotz / University of Michigan 5 comments

By: Amanda D. Lotz / University of Michigan
How network branding, promotion and scheduling determine the success or failure of network shows.

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Flow is a critical forum on media and culture published by the Department of Radio-Television-Film at the University of Texas at Austin. Flow’s mission is to provide a space where scholars and the public can discuss media histories, media studies, and the changing landscape of contemporary media.

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Over*Flow: Responses to Breaking TV & Media News

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Over*Flow: “Effort is Overrated: The Dissonance of AI Integrations with the 2024 Olympics”
Kathryn Hartzell / University of Texas at Austin

Martha Stewart holding a credit card
Over*Flow: “Martha Stewart’s Star Persona and the 21st-Century Influencer”
Emma Ginsberg / Georgetown University

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FlowTV
flowtv FLOW @flowtv ·
3 Nov

From Squid Game pop-ups to Netflix House installations, Hyun-Jung Stephany Noh traces how dystopian K-dramas become immersive, branded experiences. Her essay shows how Netflix turns speculative fiction into a global marketing spectacle
Read it here: http://tinyurl.com/h7epx33m

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flowtv FLOW @flowtv ·
29 Oct

Helen Piper examines the show The Assembly and compares the UK & Australian versions. In doing so, she reveals how format and post-production choices shape risk, reciprocity, and the politics of inclusion.

Read it here: http://tinyurl.com/5y7y4cax

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flowtv FLOW @flowtv ·
28 Oct

Guillermina Zabala Suárez asks: Can digital media become a device to create awareness of health issues in out communities?

Read it here: http://tinyurl.com/mt5secz3

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flowtv FLOW @flowtv ·
30 Jul

In a new essay, @LaurelPRogers examines the role of the fanboy auteur in HBO's backstage comedy "The Franchise," which satirizes Hollywood's superhero industrial complex. Read: https://www.flowjournal.org/2025/07/fanboy-auteur-hbo-franchise/

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