A Critical Forum on Media and Culture
A Critical Forum on Media and Culture
Hyun Jung Stephany Noh analyzes the immersive and interactive spectacles Netflix employs as transmedia marketing strategy for its “K-dystopian” dramas, an emerging post-Covid genre.
Read moreJoseph Harrison takes up Netflix’s recent ambiguously political advertising campaign in Italy.
Read moreJessica Bay uses Lionsgate’s Hunger Games marketing campaign to explore the ways in which fans have become a key demographic for digital promotional strategies.
Read moreJP Kelly takes a look at the thumbnails of Netflix, how they are decided, personalized, and what effect that can have for viewers.
Read moreJustin Wyatt considers discourses on digital and television advertising and considers how the truisms of television marketing are being revised, reformed, and sometimes simply rejected by the new variety of options for TV consumption.
Read moreCynthia Meyers considers the “friction points” in influencer marketing, assessing the ways in which digital promotions are diverging from traditional advertising approaches and harkening back to earlier forms of sponsored content.
Read moreThe reveal trailers for Call of Duty: Infinite Warfare and Battlefield 1 have become the most disliked and liked trailers on YouTube, respectively. Cameron Lindsey thinks this says less about the games themselves, and more about the marketing.
Read moreManuel Aviles-Santiago explores Univision’s latest appeal to “billenial” audiences through its new show, La Banda , about the creation of a new boy band, which encourages pan-Latino viewership and millennial engagement.
Read moreNew to You?: NBC’s The Office and the Remake of a Cult British Hit TV Series
by: Richard L. Edwards / St. Mary’s College
Is there a better way for American TV networks to remake British shows?