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Tag: Marketing

“Rainbow Is the New Black”: Netflix’s Queer Marketing Moment
Joseph Harrison / University of Warwick

March 2, 2020 Joseph Harrison / University of Warwick Leave a comment

Joseph Harrison takes up Netflix’s recent ambiguously political advertising campaign in Italy.

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Targeting the Fan: Changing Demographics to Catch Engagement
Jessica Bay / York & Ryerson Universities

January 29, 2018 Jessica Bay / York & Ryerson Universities 2 comments

Jessica Bay uses Lionsgate’s Hunger Games marketing campaign to explore the ways in which fans have become a key demographic for digital promotional strategies.

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Algorithmic Advertising and the Perils of Personalisation
JP Kelly / Royal Holloway College, University of London

January 29, 2018 JP Kelly / Holloway College, University of London 11 comments

JP Kelly takes a look at the thumbnails of Netflix, how they are decided, personalized, and what effect that can have for viewers.

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:30 Spot on Life Support?: Considering Media Advertising Options
Justin Wyatt / University of Rhode Island

January 29, 2018 Justin Wyatt / University of Rhode Island One comment

Justin Wyatt considers discourses on digital and television advertising and considers how the truisms of television marketing are being revised, reformed, and sometimes simply rejected by the new variety of options for TV consumption.

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Friction Points in Influencer Marketing
Cynthia Meyers / College of Mount Saint Vincent

January 28, 2018 Cynthia Meyers / College of Mount Saint Vincent One comment

Cynthia Meyers considers the “friction points” in influencer marketing, assessing the ways in which digital promotions are diverging from traditional advertising approaches and harkening back to earlier forms of sponsored content.

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Player Two Wins: Announce Your Game Second
Cameron Lindsey / University of Texas at Austin

July 5, 2016 Cameron Lindsey One comment

The reveal trailers for Call of Duty: Infinite Warfare and Battlefield 1 have become the most disliked and liked trailers on YouTube, respectively. Cameron Lindsey thinks this says less about the games themselves, and more about the marketing.

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La Banda: Marketing Confusion, Cultural Hybridity, and Nostalgia in Univision
Manuel G. Aviles-Santiago / Arizona State University

March 28, 2016 Manuel Aviles-Santiago / Arizona State University

Manuel Aviles-Santiago explores Univision’s latest appeal to “billenial” audiences through its new show, La Banda , about the creation of a new boy band, which encourages pan-Latino viewership and millennial engagement.

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New to You?: NBC’s The Office and the Remake of a Cult British Hit TV Series

May 13, 2005 Richard L. Edwards / St. Mary's College 5 comments

by: Richard L. Edwards / St. Mary’s College
Is there a better way for American TV networks to remake British shows?

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Flow is a critical forum on media and culture published by the Department of Radio-Television-Film at the University of Texas at Austin. Flow’s mission is to provide a space where scholars and the public can discuss media histories, media studies, and the changing landscape of contemporary media.

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Over*Flow: “Effort is Overrated: The Dissonance of AI Integrations with the 2024 Olympics”
Kathryn Hartzell / University of Texas at Austin

Martha Stewart holding a credit card
Over*Flow: “Martha Stewart’s Star Persona and the 21st-Century Influencer”
Emma Ginsberg / Georgetown University

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flowtv FLOW @flowtv ·
1 May

In "Welcome to Wrexham and Representations of Management in Football (Soccer) as a Product of the “Media Sports Cultural Complex”" Andrew Stubbs-Lacy explores representation & construction of management in football with a focus on Welcome to Wrexham. Read: http://tinyurl.com/4z7wkuk8

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30 Apr

Dr. Roderik Smits explores various factors affecting what constitutes “fair pay” in the film and television industries. Read it here: http://tinyurl.com/mrn5wv9v

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29 Apr

Gerald Sim critiques Big Tech’s lobbying strategies against antitrust legislation, arguing that companies use technoliberal narratives, racialized imagery & nationalist rhetoric, such as the “China Argument,” to manipulate public opinion and more. http://tinyurl.com/ycka7652

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28 Apr

.@mediated1 argues that advertising’s integration of AI media technologies is not driven by natural market tendencies but from systemic commodification & political-economic forces, analyzed through the Political Economy of Media & Communications framework. http://tinyurl.com/3yajfcmb

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