Cynthia Meyers explores several Pepsi advertising campaigns dating back to the 1940s to contextualize the company’s latest venture: sponsoring a new game show, Cherries Wild.Read more
A Part and Apart: Hawaii and Domestic Satellite Broadcasting, 1967-1971
Selena Dickey / University of Texas Austin
Selena Dickey analyzes the way industry rhetoric shaped understandings of new telecommunication satellite technology and Hawaii’s regional identity, often configured as both a part of the domestic and apart from it.Read more
by: Jorge Alberto Calles-Santillana / Universidad de las Américas, Puebla
El fútbol es el deporte más popular de México y la transmisión de los partidos de la selección nacional
genera un ambiente emocional como ninguno otro
evento nacional. / Soccer is the most popular sport in Mexico, and its broadcasting develops a unique emotional appeal as no other national event.
by: Chuck Tryon / Fayetteville State University
How will voter-created viral videos shape the mediascape of the forthcoming 2008 US Presidential Election?.
by: Nichola Dobson / Independent Scholar
Caught in between disputing media cable providers, audiences find alternative ways to circumvent the
media’s economically driven programming strategies.
by: Craig Jacobsen / Mesa Community College
What’s new, or at least notable by degree, is the attention being given to the portrayal of storytelling within broadcast network programming.
by: Ray Cha / Independent Scholar
Peers accepted, provide online channels for established media.
by: John McMurria / DePaul University
As Internet companies move towards increasing video content they have begun to look to television as a model. What lessons can be learned from the history of broadcast as Internet/TV convergence gains momentum? In 4 case studies of Internet/TV convergence, the issues of access, fair use and public initiatives are explored and critiqued.
by: Jonathan Gray / Fordham University
While television networks are rolling out their lineups of new shows this month, many potential viewers have already decided which programs they will tune in to, and which they will actively avoid. How does pre-season marketing play in to the way audiences interpret television texts, and how do we analyze those readings as critics in television studies?
by: David Lavery / Middle Tennessee State University
Can Lost sustain its suspense while retaining the good faith of and credibility with a deeply inquisitive viewership, determined to puzzle out its mysteries?