Cynthia Meyers theorizes the “family brand,” discussing examples from The Adventures of Ozzie and Harriet to Keeping Up with the Kardashians.Read more
From Network Syndicator to Adult Disney: A Brief History Of Hulu
Eleanor Patterson / Auburn University
Eleanor Patterson analyzes Hulu’s initial aim of adapting broadcast distribution logics into streaming distribution and the service’s contemporary shift to an “Adult Disney” service.Read more
Ben & Jerry’s, Black Lives Matter, and the Politics of Public Statements
Lily Kunda / University of Texas at Austin
Lily Kunda examines the recent trend of public statements denouncing racism. She questions what role corporations have in dismantling white supremacy.Read more
Over*Flow: It’s a F***ing Lockdown: The Branding Responses of the UK’s Public Service Broadcasters
Melissa Morton / University of Edinburgh
Melissa Morton explores how the UK’s public broadcasting channels have adapted their branding in response to the Covid-19 health crisis and discusses the implications of new viewing habits for the future of the UK’s public service broadcasters.Read more
Lane Mann looks into SVOD audience constructions, brand strategies, and definitions of success in order to understand the industry’s ever-changing views of audiences.Read more
by: Moya Luckett / New York University
Project Runway is an example of how recent reality television shows rely on viewer responses to help construct the narrative. the show maintains a distinct textual presence while they advocate viewer participation, play with the idea of permeable and non-permeable textual boundaries and highlight the different ways in which we can access ‘the real world.’
by: John McMurria / DePaul University
Extreme Makeover Home Edition contestants are portrayed as good and deserving citizens who are the victims of misfortunes beyond their control. However, while EMHE helps these deserving citizens, the corporate sponsored show fails to recognize the irony inherent in the fact that it is these very corporations that contribute to these problems in the first place.
by: Tom McCourt / Fordham University
Does Apple’s new iPod Nano represent greater freedom for digital music users?
by: Shanti Kumar / University of Texas-Austin
In 2000, when Star Plus Channel launched Kaun Banega Crorepati? (KBC), the Indian version of Who Wants to Be a Millionaire?, the show quickly became the biggest hit on Indian television.
by: Christopher Anderson / Indiana University
I hate your favorite television show. Honestly. I loathe it. You love it, I know. But it’s a stinking pile of shit.
by: Eileen R. Meehan / Louisiana State University
I beat the Rugrats to Paris by two years. In December, 1998, I was on an Air France flight from Houston to Paris. Rosy-fingered Eos was rising over Europe and our French flight attendants were distributing breakfasts. In the middle of the tray was a large container of applesauce whose foil cover was emblazoned with the faces of the Rugrats plugging their first movie.
by: Brian L. Ott / Colorado State University
Although I appreciate the courtesy of my fellow drivers letting me know what pisses them off and whom they’d like to piss on, I can’t help but notice that they have adopted the same cultural icon to convey, at times, very divergent targets of distaste.