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Madhavi Mallapragada / The University of Texas - Austin

The Market of the Future…and Now: Media Industries in the US and the Race to Capitalize on “Multicultural” Consumers
Madhavi Mallapragada / University of Texas at Austin

May 19, 2014 Madhavi Mallapragada / The University of Texas - Austin 2 comments

A look at the way multiculturalism is parsed and politicized in the United States.

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The New Face of Brown: Capital and Consumption in a Multicultural Era
Madhavi Mallapragada / University of Texas at Austin

March 17, 2014 Madhavi Mallapragada / The University of Texas - Austin 2 comments

A look at Priyanka Chopra’s rise in media prominence.

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Food, Race, and Technology
Madhavi Mallapragada / University of Texas at Austin

December 16, 2013 Madhavi Mallapragada / The University of Texas - Austin 2 comments

An investigation into how food can appear as a code for multicultural inclusiveness or racist representations of Indian-Americans in media.

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Flow is a critical forum on media and culture published by the Department of Radio-Television-Film at the University of Texas at Austin. Flow’s mission is to provide a space where scholars and the public can discuss media histories, media studies, and the changing landscape of contemporary media.

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Over*Flow: Responses to Breaking TV & Media News

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Over*Flow: “Effort is Overrated: The Dissonance of AI Integrations with the 2024 Olympics”
Kathryn Hartzell / University of Texas at Austin

Martha Stewart holding a credit card
Over*Flow: “Martha Stewart’s Star Persona and the 21st-Century Influencer”
Emma Ginsberg / Georgetown University

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A critical forum on media and culture brought to you by the graduate students of @UTRTF.

FlowTV
flowtv FLOW @flowtv ·
3 Nov

From Squid Game pop-ups to Netflix House installations, Hyun-Jung Stephany Noh traces how dystopian K-dramas become immersive, branded experiences. Her essay shows how Netflix turns speculative fiction into a global marketing spectacle
Read it here: http://tinyurl.com/h7epx33m

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flowtv FLOW @flowtv ·
29 Oct

Helen Piper examines the show The Assembly and compares the UK & Australian versions. In doing so, she reveals how format and post-production choices shape risk, reciprocity, and the politics of inclusion.

Read it here: http://tinyurl.com/5y7y4cax

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flowtv FLOW @flowtv ·
28 Oct

Guillermina Zabala Suárez asks: Can digital media become a device to create awareness of health issues in out communities?

Read it here: http://tinyurl.com/mt5secz3

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flowtv FLOW @flowtv ·
30 Jul

In a new essay, @LaurelPRogers examines the role of the fanboy auteur in HBO's backstage comedy "The Franchise," which satirizes Hollywood's superhero industrial complex. Read: https://www.flowjournal.org/2025/07/fanboy-auteur-hbo-franchise/

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