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A Critical Forum on Media and Culture

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A Critical Forum on Media and Culture

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Jennifer Hessler / Bucknell University

Jennifer Hessler is a Postdoctoral Fellow in the Film/Media Studies program at Bucknell University. She received her PhD from the University of California, Santa Barbara. She is currently working on a book titled, “Television Ratings: From the Audimeter to Big Data,” which examines television ratings technologies and methods as precursory models of data-driven consumer surveillance. She has published work in Television & New Media, The Velvet Light Trap, and Media Fields.

The Future of the Ratings Panel
Jennifer Hessler / Bucknell University

May 4, 2020 Jennifer Hessler / Bucknell University Leave a comment

Jennifer Hessler discusses the place of Nielsen and comScore’s ratings panels in the digital age.

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The Reflexivity of Rigged Ratings: Nielsen in our Cultural Memory
Jennifer Hessler / Bucknell University

February 3, 2020 Jennifer Hessler / Bucknell University One comment

Jennifer Hessler discusses how television’s recurring trope of rigged ratings has shaped our cultural memory of Nielsen.

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To Each Their Own Ad: Nielsen and the Addressable Future of Linear TV
Jennifer hessler / Bucknell university

November 4, 2019 Jennifer Hessler / Bucknell University Leave a comment

Jennifer Hessler discusses how Nielsen’s new machine learning systems are leading the drive to make linear TV addressable and what this means for the future of broadcasting.

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Flow is a critical forum on media and culture published by the Department of Radio-Television-Film at the University of Texas at Austin. Flow’s mission is to provide a space where scholars and the public can discuss media histories, media studies, and the changing landscape of contemporary media.

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Over*Flow: Responses to Breaking TV & Media News

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Over*Flow: “Effort is Overrated: The Dissonance of AI Integrations with the 2024 Olympics”
Kathryn Hartzell / University of Texas at Austin

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Over*Flow: “Martha Stewart’s Star Persona and the 21st-Century Influencer”
Emma Ginsberg / Georgetown University

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FlowTV
flowtv FLOW @flowtv ·
3 Nov

From Squid Game pop-ups to Netflix House installations, Hyun-Jung Stephany Noh traces how dystopian K-dramas become immersive, branded experiences. Her essay shows how Netflix turns speculative fiction into a global marketing spectacle
Read it here: http://tinyurl.com/h7epx33m

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flowtv FLOW @flowtv ·
29 Oct

Helen Piper examines the show The Assembly and compares the UK & Australian versions. In doing so, she reveals how format and post-production choices shape risk, reciprocity, and the politics of inclusion.

Read it here: http://tinyurl.com/5y7y4cax

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flowtv FLOW @flowtv ·
28 Oct

Guillermina Zabala Suárez asks: Can digital media become a device to create awareness of health issues in out communities?

Read it here: http://tinyurl.com/mt5secz3

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flowtv FLOW @flowtv ·
30 Jul

In a new essay, @LaurelPRogers examines the role of the fanboy auteur in HBO's backstage comedy "The Franchise," which satirizes Hollywood's superhero industrial complex. Read: https://www.flowjournal.org/2025/07/fanboy-auteur-hbo-franchise/

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