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Jennifer Hessler / Bucknell University

Jennifer Hessler is a Postdoctoral Fellow in the Film/Media Studies program at Bucknell University. She received her PhD from the University of California, Santa Barbara. She is currently working on a book titled, “Television Ratings: From the Audimeter to Big Data,” which examines television ratings technologies and methods as precursory models of data-driven consumer surveillance. She has published work in Television & New Media, The Velvet Light Trap, and Media Fields.

The Future of the Ratings Panel
Jennifer Hessler / Bucknell University

May 4, 2020 Jennifer Hessler / Bucknell University Leave a comment

Jennifer Hessler discusses the place of Nielsen and comScore’s ratings panels in the digital age.

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The Reflexivity of Rigged Ratings: Nielsen in our Cultural Memory
Jennifer Hessler / Bucknell University

February 3, 2020 Jennifer Hessler / Bucknell University One comment

Jennifer Hessler discusses how television’s recurring trope of rigged ratings has shaped our cultural memory of Nielsen.

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To Each Their Own Ad: Nielsen and the Addressable Future of Linear TV
Jennifer hessler / Bucknell university

November 4, 2019 Jennifer Hessler / Bucknell University Leave a comment

Jennifer Hessler discusses how Nielsen’s new machine learning systems are leading the drive to make linear TV addressable and what this means for the future of broadcasting.

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Flow is a critical forum on media and culture published by the Department of Radio-Television-Film at the University of Texas at Austin. Flow’s mission is to provide a space where scholars and the public can discuss media histories, media studies, and the changing landscape of contemporary media.

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Over*Flow: Responses to Breaking TV & Media News

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Over*Flow: “Effort is Overrated: The Dissonance of AI Integrations with the 2024 Olympics”
Kathryn Hartzell / University of Texas at Austin

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Over*Flow: “Martha Stewart’s Star Persona and the 21st-Century Influencer”
Emma Ginsberg / Georgetown University

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FlowTV
flowtv FLOW @flowtv ·
1 May

In "Welcome to Wrexham and Representations of Management in Football (Soccer) as a Product of the “Media Sports Cultural Complex”" Andrew Stubbs-Lacy explores representation & construction of management in football with a focus on Welcome to Wrexham. Read: http://tinyurl.com/4z7wkuk8

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30 Apr

Dr. Roderik Smits explores various factors affecting what constitutes “fair pay” in the film and television industries. Read it here: http://tinyurl.com/mrn5wv9v

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flowtv FLOW @flowtv ·
29 Apr

Gerald Sim critiques Big Tech’s lobbying strategies against antitrust legislation, arguing that companies use technoliberal narratives, racialized imagery & nationalist rhetoric, such as the “China Argument,” to manipulate public opinion and more. http://tinyurl.com/ycka7652

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flowtv FLOW @flowtv ·
28 Apr

.@mediated1 argues that advertising’s integration of AI media technologies is not driven by natural market tendencies but from systemic commodification & political-economic forces, analyzed through the Political Economy of Media & Communications framework. http://tinyurl.com/3yajfcmb

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