A Critical Forum on Media and Culture
A Critical Forum on Media and Culture
Cynthia Meyers theorizes the “family brand,” discussing examples from The Adventures of Ozzie and Harriet to Keeping Up with the Kardashians.
Read moreCynthia Meyers explores several Pepsi advertising campaigns dating back to the 1940s to contextualize the company’s latest venture: sponsoring a new game show, Cherries Wild.
Read moreCynthia Meyers discusses the experiential advertising at the World of Coca-Cola museum in Atlanta, Georgia.
Read moreCynthia Meyers considers the “friction points” in influencer marketing, assessing the ways in which digital promotions are diverging from traditional advertising approaches and harkening back to earlier forms of sponsored content.
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