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A Critical Forum on Media and Culture

A Critical Forum on Media and Culture

Author: Cynthia Meyers / College of Mount Saint Vincent

Pepsi Is Back in the Game (Show)
Cynthia B. Meyers / College of Mount Saint Vincent

April 5, 2021 Cynthia Meyers / College of Mount Saint Vincent Leave a comment

Cynthia Meyers explores several Pepsi advertising campaigns dating back to the 1940s to contextualize the company’s latest venture: sponsoring a new game show, Cherries Wild.

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Experiential Advertising: The World of Coca-Cola
Cynthia B. Meyers / College of Mount Saint Vincent

December 6, 2020 Cynthia Meyers / College of Mount Saint Vincent One comment

Cynthia Meyers discusses the experiential advertising at the World of Coca-Cola museum in Atlanta, Georgia.

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Friction Points in Influencer Marketing
Cynthia Meyers / College of Mount Saint Vincent

January 28, 2018 Cynthia Meyers / College of Mount Saint Vincent One comment

Cynthia Meyers considers the “friction points” in influencer marketing, assessing the ways in which digital promotions are diverging from traditional advertising approaches and harkening back to earlier forms of sponsored content.

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Over*Flow: Responses to Breaking TV & Media News

Over*Flow: “'The Sun is Shining on AMC': Meme Stocks & (Temporary?) Media Industry Reorganization"
Peter Arne Johnson / Boston University


Over*Flow: "Watchmen Walked So That Lovecraft Country Could Run: The Jordan Peele Effect on TV's New Black Sci-fi"
Tia Alphonse / University of Missouri


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.@NoraBorealis7 analyzes how the emotional excess of This is Us connects it to historically feminized theorizations of mass culture and melodrama.

Read it here: https://www.flowjournal.org/2021/04/this-is-us-emotional-excess/

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14 Apr

Recounting the case of the bees during the 2018 Columbian Presidential Election, Andres Lombana-Bermudez shows how digital participatory culture can effectively debunk disinformation.

Read it here: https://www.flowjournal.org/2021/04/the-case-of-the-bees/

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13 Apr

.@hartlemh and .@melstanfill examine “reactionary influencers,” who combine right-wing politics, reality-TV style provocations, and new social media opportunities for fame and fortune.

Read it here: https://www.flowjournal.org/2021/04/reactionary-influencers/

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Flow is a critical forum on media and culture published by the Department of Radio, Television, and Film at the University of Texas at Austin. Flow’s mission is to provide a space where scholars and the public can discuss media histories, media studies, and the changing landscape of contemporary media.

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