Adolfo R. Mora / FLOW Staff

Intraethnic Latina/o viewership and prototypicality perception differences toward English-language Latino-themed programming
Adolfo R. Mora / The University of Texas, Austin

August 31, 2014 Adolfo R. Mora / FLOW Staff One comment

Utilizing survey methodology, this article looked at intraethnic differences in ELLTP viewership and prototypicality assessments among Latina/o millennials residing in Texas.

Reactions toward disliked in-group media figures: The role of ethnicity on perceived social appearance
Adolfo R. Mora / The University of Texas at Austin

August 27, 2013 Adolfo R. Mora / FLOW Staff Leave a comment

Through a qualitative content analysis of 30 student essays from a Southwest Texas University, this article decoded the socio-psychological distance between audiences and in-group ethnic media figures based on disliked social appearance.