A Critical Forum on Media and Culture
A Critical Forum on Media and Culture
Paul Grainge considers the YouTube channel “Periodic Table of Videos. Grainge points to the ways that the channel’s host, Sir Martyn Poliakoff, presents educational, entertaining products to his viewers, while also serving as a promotion for his university and the value of public education broadly.
Read moreJustin Wyatt considers discourses on digital and television advertising and considers how the truisms of television marketing are being revised, reformed, and sometimes simply rejected by the new variety of options for TV consumption.
Read moreCynthia Meyers considers the “friction points” in influencer marketing, assessing the ways in which digital promotions are diverging from traditional advertising approaches and harkening back to earlier forms of sponsored content.
Read moreCasey McCormick analyzes the relationship of the season finale cliffhanger to the economic, formal, and fandom elements of television, focusing in particular on the season 6 finale of AMC’s The Walking Dead.
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