The Imaginary SXSWi: If SXSWi is a Dream, Then How Do We Wake Up From It?
Jonathan Hickman / Birmingham City University and Jennifer Jones / University of the West of Scotland

Is SXSWi a Dream World? South by Southwest Interactive (SxSWi) is a dream. A trade fair in a desert, a pilgrimage, a Mecca, where stories are created and products are launched. It is a sign, a referent, a display. For those who attend, it is cultural capital, it is membership of a club – the ‘have-beens’ and the ‘have-nots’; for […]

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