The Shocking Attractions of American Horror Story: Coven
Dawn Keetley / Lehigh University

The Seven Wonders

Silent Film Style Opening of episode 12, “Go to Hell”

The acclaim drawn by recent high-quality TV series (such as HBO’s The Sopranos and The Wire and AMC’s Mad Men and Breaking Bad) has been due in large part to those series’ narrative complexity.1 Indeed, they have been hailed as the heirs to the long novel, achieving some of its cultural prestige. As one critic writes of what he calls “Arc TV,” it is “thick on character and dense in plot line,” as “exquisitely calibrated as the social matrix of a Henry James novel.”2 One series that has received significant critical praise, FX’s American Horror Story, progresses by entirely different means, however. As its third season, Coven, makes startlingly clear, American Horror Story is not terribly interested in sustained character development or intricate plotting. One characteristic review of Coven (even while it praises the show) admits that it “has never been more of a mess.”3 I want to argue here that American Horror Story doesn’t really care about narrative continuity but instead develops through what is best be called, borrowing from Tom Gunning, a series of loosely-linked “shocking attractions.”

Tom Gunning first described the “cinema of attractions” in an essay published in Wide Angle in 1986. During the early years of film, he argues, specifically before 1907, “[t]heatrical display dominates over narrative absorption, emphasizing the direct stimulation of shock or surprise at the expense of unfolding a story or creating a diegetic universe. The cinema of attractions,” Gunning continues, “expends little energy creating characters with psychological motivations or individual personality. Making use of both fictional and non-fictional attractions, its energy moves outward [towards] an unacknowledged spectator rather than inward towards the character-based situation essential to classical narrative.”4 Gunning made it clear that this cinematic mode did not vanish in 1907 but went “underground,” persisting in avant-garde practices and within certain types of more conventional narratives.5

Like the “cinema of attractions,” Coven is demonstrably uninterested in densely-woven narratives and psychologically-rich characters. Each episode inches forward, at best, in answering those questions that rather half-heartedly impel the narrative: Who will be the next “supreme”? What will become of the longstanding feud between the (mostly white) witches, led by Fiona Goode (Jessica Lange), and the African-American voodoo priestess Marie Laveau (Angela Bassett)? But as viewers struggle to care very much about such questions, and no doubt sometimes even forget about them altogether, the power of each episode comes instead from its spectacle. It is Coven’s “shocking attractions” that rivet its viewers. No one could claim that the two appearances of Stevie Nicks as “white witch” and acquaintance of Fiona Goode, singing “Rhiannon” and “Seven Wonders,” advanced the plot at all. Indeed, they manifestly stand as what Gunning calls “exhibitionist” moments, rupturing Coven’s self-enclosed diegesis, its illusion of realism. Explicitly acknowledging its debt to early film, and thus signaling that Gunning’s paradigm is a productive way to read the series, the episode “Go to Hell” actually begins as a silent film, with title cards describing the ritual of the “seven wonders” (by which the “supreme” is discovered, and which is itself a string of spectacles, played out in the last episode). This sequence highlights what has been a persistent strategy of Coven—its emphasis on what Gunning calls “a series of displays, of magical attractions” rather than on “narrative continuity.”6

Go To Hell

Continued Opening of episode 12, “Go to Hell”

With the exception of Stevie Nicks’ cameos, almost all of Coven’s “exhibitions” are intended to disturb and disgust—hence my designation of the series’ predominant technique as one of stringing together “shocking attractions.”7 It would be difficult indeed to provide anything like a complete list of the shocking spectacles of Coven, but some memorable moments are the several scenes throughout the season in which Delphine LaLaurie (Kathy Bates) mutilates and tortures her slaves; her creation of the “minotaur”; the propensity of Zoe (Taissa Farmiga) to kill men by having sex with them; the (re) creation of Kyle (Evan Peters) by assembling various body-parts and re-animating them; the cutting out of Spalding’s (Denis O’Hare) tongue—and then its re-attachment; Myrtle’s (Frances Conroy) scooping out of two witches’ eyeballs with a melon-baller in order to bestow them upon Cordelia (Sarah Paulson), along with Cordelia’s subsequent self-blinding; and several burnings at the stake (including Myrtle burning twice).


Delphine’s minotaur, episode 1, “Bitchcraft”

Kyle Reassembled

Kyle reassembled, episode 2, “Boy Parts”

As is clear from the above list, one particular focus of the “shocking attractions” of Coven is the taking apart (and sometimes the putting together) of the human body: the infamous “minotaur” which Delphine creates in the first episode from one of her slaves and a bull is a disturbing example of such dissassemblage and reassemblage of the human (and animal) body. The re-constitution of Kyle from his fraternity brothers’ body parts by Zoe and Madison (Emma Roberts) is another. This visual emphasis on dismantling the human body allegorizes precisely the way the show refuses narrative continuity and punctures the self-contained diegetic world, reveling instead in disassembling narrative through its disruptive “attractions.” Disintegration of the narrative, and its reintegration differently (as enacted in both the minotaur and Kyle), destroys any vestiges of conventional narrative integrity.

The assault that this narrative of “shocking attractions” launches on the wholeness of the body is paired with a similar violation of the integrity of the individual. Gunning argues that the “cinema of attractions” spends little energy creating “individual personality,” and the shocking attractions of Coven push the series into a veritable posthuman realm, one in which the boundaries of the “self” are thoroughly dissolved. This attack on the unified, singular self is evident not least in the witches’ powers, almost all of which challenge the very notion of such a self: Nan (Jamie Brewer) can read minds, for instance, and Queenie (Gabourey Sidibe) can mutilate another body simply by damaging her own. Minds and bodies are joined, are collectives—assemblages of “parts” or “powers” that are never the domain of one body or a single “self.” Like the narrative itself, subjectivity is composed of “shocking attractions” that surpass and pass through it, always breaching boundaries that once maintained the bounded, self-contained coherence of “self.”

Perhaps the most intriguing example of Coven’s radical intertwined “shocking” aesthetics and posthuman ontology is the episode “Head.” In this episode, Queenie has set herself the task of “educating” Delphine LaLaurie, whom she described in an earlier episode as an “immortal racist,” but with whom she seems to have been developing some sort of bond, a bond that appears mutual. Since Delphine has been beheaded by Marie Laveau, Queenie must target her program of education at the head, setting it on a table in front of the TV and forcing Delphine to watch Roots in its entirety. The gut-wrenching, tear-jerking miniseries leaves Delphine untouched, however, although Queenie’s next endeavor seems to work, as Delphine’s enforced watching of footage of a Civil Rights march to the accompaniment of a spiritual finally reduces the inveterate racist to tears. But the expected redemptive arc that Delphine seems to trace, a redemptive arc effected by salutary narrative, is stopped in its tracks when in a subsequent episode, we see her (again) torturing an African American man (the unfortunate gardener) and confessing her continued hatred of African Americans and her “scientific fascination for their body parts” (“Protect the Coven”).


Delphine LaLaurie’s “education,” episode 9, “Head”

When Spalding interrupts Delphine’s project of mutilation, he tells her not to apologize for what she’s doing, calling it an “art” that doesn’t need to be explained, only admired. This scene thus condenses Coven’s aesthetics, which is not about narrative continuity, not about the contained fictional world that draws viewers in and asks them to empathize with realistic characters (as in, say, Roots). Indeed, in the failure of Queenie’s program of moral education, American Horror Story offers a tongue-in-cheek refutation of the notion that coherent narrative and complex characters can elicit viewer empathy and thus effect some kind of progressive social change. In Coven, art is instead a series of linked and unapologetic spectacles of the ripped-apart body, demanding a subject who is perennially drawn to the grotesque fascinations of the “shocking attraction.” This kind of art refuses both character development and the progressive, linear, and redemptive plotline, along with the empathy and moral edification potentially immanent in both. In the end, Delphine LaLaurie remains fundamentally untouched and unchanged—condemned to eternal torture in hell, condemned to a life of shocking attractions. Such is the distinctly nihilistic vision of Coven.

Image Credits:
1. TBD (Screenshot from Author’s collection)
2. Opening of episode 12, “Go to Hell” (Screenshot from Author’s collection)
3. Delphine’s minotaur, episode 1, “Bitchcraft” (Screenshot from Author’s collection)
4. Kyle reassembled, episode 2, “Boy Parts” (Screenshot from Author’s collection)
5. Delphine LaLaurie’s “education,” episode 9, “Head” (Screenshot from Author’s collection)

Please feel free to comment.

  1. Jason Mittell, “Narrative Complexity in Contemporary American Television,” The Velvet Light Trap 58 (Fall 2006): 29-40. []
  2. Thomas Doherty, “Storied TV: Cable Is the New Novel,” The Chronicle of Higher Education, September 17, 2012, []
  3. Phil Dyess-Nugent, “American Horror Story Has Never Been More of a Mess,” A.V. Club, January 29, 2014, []
  4. Tom Gunning, “The Cinema of Attraction[s]: Early Film, Its Spectator and the Avant-Garde,” The Cinema of Attractions Reloaded, ed. Wanda Strauven (Amsterdam: Amsterdam University Press, 2006), 384. []
  5. Gunning, 382. []
  6. Gunning, 383. []
  7. Some critics have explored how the horror film in particular, “with its multiple and varied investments in shocking, terrifying, disturbing, and haunting its viewers,” as Adam Lowenstein puts it, continues the aesthetic of “attractions” within contemporary cinema. Lowenstein, “Living Dead: Fearful Attractions of Film,” Representations 110, no. 1 (Spring 2010), 107. See also Lowenstein, “Spectacle Horror and Hostel: Why ‘Torture Porn’ Does Not Exist,” Critical Quarterly 53, no. 1 (2011), 42-60, and Linda Williams, “Discipline and Fun: Psycho and Postmodern Cinema,” Alfred Hitchcock’s Psycho: A Casebook, ed. Robert Kolker (New York: Oxford University Press, 2004), esp. 172-176. []


  • Jamez Ahmad (seiling)

    I am partial to agreeing with you on your analysis of Coven as a season that highly relied on Gunning’s notion of a “Cinema of Attraction” to get it from episode one to thirteen. However, I must also point out that in comparison to the other two seasons, Murder House and Asylum, Coven had consistently more viewers per episode (almost double in most cases). I think it may be reductive to simply call Coven a mess of spectacle and be done with it until season four Freak Show starts in October 2014. I might also argue that with the current structure of television programs, every show and the advertisements that interrupt each segment could be described by Gunning’s term (since each is neatly broken up into smaller segments often revealing some type of twist to bewitch the audience to sit through and wait until the end of the episode and hopefully the series). To be quite honest even drawing comparisons to “high-quality” television programs like the ones mentioned is a little farcical. Quality programming is merely a term to try and masculinize television (which has been wholly regarded as sphere for the feminine since its role in the domestic arena) that merely masks soap opera or melodrama with angry “complicated” men. What might need to be considered is that Coven is a horror/sci-fi series that focuses on women and the relationships/dichotomies between them (horror/sci-fi can both be considered genres that focus on men and the male gaze). These women, each gifted with abilities to defend themselves in a world that does not value or respect their place in it; for example the gang rape of Emma Roberts’ character in the first episode.
    Perhaps we need to examine the ways in which Coven succeeds as a narrative that works to empower women. Through the series the girls learn to depend on themselves and eventually come together as a team. However, many episodes are peppered with each of the girls attacking one another in clear bouts to destroy the self-esteem of their “rivals”. The genre is one that tends to portray women as victims, vamps, and sidekicks. Coven allows the characters to deconstruct these roles and the characters that survive until the end have learned to overcome the weaknesses that trap so many women in these genres. We see the horror tropes of the sexually active girl being punished (often fighting over boys for sexual dominance; allowing one to draw connects to the male gaze and male desire), but these girls find ways to forgive each other and work together. We see that some when some connections are broken, the characters slip into the tropes of horror that often “justify” the death of a female character.
    While it is apparent that the series felt rushed at the end and that there were gaps in every episode, but these complaints are merely elements of horror (the point of missing links are for the audience to fill in based on their own experiences, increasing shock value). It is entirely possible that audiences are quick to call these mistakes and not artistic choice in a show with no primary male leads to identify with (I’m certain we could dig into some of the quality shows listed and find holes that were overlooked because of the focus on remasculinization).
    Clearly, Coven was focused on the fragility of relationships and the dynamics between the women, providing a new avenue for the roles of women in science fiction and horror. By the end of the series the “coven” has opened up its doors to any young woman willing to admit the “magic” she contains within. This season of American Horror Story was an allegory for gender representations in television genre. The women who could not overcome the tropes an audience has come to expect from female characters in horror/sci-fi were lost to them and the ones who triumphed found strength inner strength and a community that did not subject them to standards imposed by men (the survivors learned to let go of the men who controlled their lives). I think the grotesque spectacle that often depicted atrocities that happened to men was merely a reclamation of the horror genre by women (Coven shows that no one is safe from death, especially in horror) since women tend to be brutally tortured, murdered, etc. in the genre.

  • Equating the connection and lure of American Horror Story: Coven with Tom Gunning’s concept of “cinema of attractions” I think is a logical one and certainly evidenced in this essay. However I do think as noted in the footnotes one can see this quality in the genre of horror itself and not really the driving factor to its popularity, since I think that its a bit dismissive of the kinds of work the horror genre and Coven does with gender politics. And although I understand that every essay has its limits of scope, it seems that it should be addressed that the people who are ripping up and putting together of the body is mainly women and they are doing this to male bodies. To use these minor definitions of what equates quality significantly dismisses the kind of interesting work that the show is doing. For one, the show is creating spaces for conversations about aging (of which is not allowed in media, specifically for women) and in fact by continuously casting Jessica Lange is part of the AHS series appeal. A talented actress to boot, who otherwise is cornered to roles of the mother, the grandmother, etc. But what the series allows is the question to become: What interesting character will she get to play this time? The shades of evil and gray that the women get to play on the show, as you outlined in Bates’s character, are the kinds of roles that are not often seen on television and certainly not roles for women. Like Jamez mentions in his comment, I think the definition and terms of what is considered quality are limiting and gendered. Could not Coven’s, what has been labeled “messiness” be another way of queering the very way we watch and think about television? That the appeal to watching a show is not just a good story or that I care about the characters (of which I think could still apply to Coven), but rather a desire to see things we haven’t seen before, but not necessarily a person tortured into a minotaur, but a woman in power, playing an interesting role for once. Something that has nothing to do with spectacle for spectacle’s sake, but rather a complicated and intersectional motivation for viewing.

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