Internet – Flow

The Cuteness of Tunneling Media
Juan Llamas-Rodriguez / University of Texas at Dallas

October 30, 2017 Juan Llamas-Rodriguez / University of Texas at Dallas One comment

Juan Llamas-Rodriguez considers how the use of cuteness to market VPN privacy and security services illustrates the ideological negotiations with which these user-friendly services must engage.

Tumblr’s GIF Economy: The Promotional Function of Industrially Gifted Gifsets
Lesley Willard / University of Texas at Austin

July 27, 2016 Lesley Willard / University of Texas at Austin 3 comments

Lesley Willard examines the industrial logics and consequences of the television industry’s creation and distribution of GIFS on Tumblr, as well as the potential implications for fandom’s gift economy.