A Critical Forum on Media and Culture
Michael Newman discusses the gif as a new vernacular allowing gif sharers to display their interiority on digital platforms and interrogates how commercial interests are creating a canon of gif expression.
Read moreIn his contribution to the Flow Special Issue on Loop Media, Colin Beckett discusses the GIF — the most visible looped media form — in relation to the conventions of early cinema, news and online journalism, and avant-garde art, as well as social media self-promotion.
Read moreLesley Willard examines the industrial logics and consequences of the television industry’s creation and distribution of GIFS on Tumblr, as well as the potential implications for fandom’s gift economy.
Read moreLouisa Stein highlights evolving fan practices by examining two aesthetic forms, the gifset and the fanmix, that have evolved within interfaces that emphasize abundant multiplicity and multidirectional flow.
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