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A Critical Forum on Media and Culture

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Tag: digital promotion

Targeting the Fan: Changing Demographics to Catch Engagement
Jessica Bay / York & Ryerson Universities

January 29, 2018 Jessica Bay / York & Ryerson Universities 2 comments

Jessica Bay uses Lionsgate’s Hunger Games marketing campaign to explore the ways in which fans have become a key demographic for digital promotional strategies.

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:30 Spot on Life Support?: Considering Media Advertising Options
Justin Wyatt / University of Rhode Island

January 29, 2018 Justin Wyatt / University of Rhode Island One comment

Justin Wyatt considers discourses on digital and television advertising and considers how the truisms of television marketing are being revised, reformed, and sometimes simply rejected by the new variety of options for TV consumption.

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Friction Points in Influencer Marketing
Cynthia Meyers / College of Mount Saint Vincent

January 28, 2018 Cynthia Meyers / College of Mount Saint Vincent 2 comments

Cynthia Meyers considers the “friction points” in influencer marketing, assessing the ways in which digital promotions are diverging from traditional advertising approaches and harkening back to earlier forms of sponsored content.

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Flow is a critical forum on media and culture published by the Department of Radio-Television-Film at the University of Texas at Austin. Flow’s mission is to provide a space where scholars and the public can discuss media histories, media studies, and the changing landscape of contemporary media.

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"Blonde is a Kind of Person": A Cultural History of the Dumb Blonde
Kelly Coyne / Northwestern University

Fan Demographics on Archive of Our Own
Lauren Rouse & Mel Stanfill / University of Central Florida

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