A Critical Forum on Media and Culture
A Critical Forum on Media and Culture
Jessica Bay uses Lionsgate’s Hunger Games marketing campaign to explore the ways in which fans have become a key demographic for digital promotional strategies.
Read moreJustin Wyatt considers discourses on digital and television advertising and considers how the truisms of television marketing are being revised, reformed, and sometimes simply rejected by the new variety of options for TV consumption.
Read moreCynthia Meyers considers the “friction points” in influencer marketing, assessing the ways in which digital promotions are diverging from traditional advertising approaches and harkening back to earlier forms of sponsored content.
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