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A Critical Forum on Media and Culture

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Tag: digital promotion

Targeting the Fan: Changing Demographics to Catch Engagement
Jessica Bay / York & Ryerson Universities

January 29, 2018 Jessica Bay / York & Ryerson Universities 2 comments

Jessica Bay uses Lionsgate’s Hunger Games marketing campaign to explore the ways in which fans have become a key demographic for digital promotional strategies.

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:30 Spot on Life Support?: Considering Media Advertising Options
Justin Wyatt / University of Rhode Island

January 29, 2018 Justin Wyatt / University of Rhode Island One comment

Justin Wyatt considers discourses on digital and television advertising and considers how the truisms of television marketing are being revised, reformed, and sometimes simply rejected by the new variety of options for TV consumption.

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Friction Points in Influencer Marketing
Cynthia Meyers / College of Mount Saint Vincent

January 28, 2018 Cynthia Meyers / College of Mount Saint Vincent One comment

Cynthia Meyers considers the “friction points” in influencer marketing, assessing the ways in which digital promotions are diverging from traditional advertising approaches and harkening back to earlier forms of sponsored content.

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Flow is a critical forum on media and culture published by the Department of Radio-Television-Film at the University of Texas at Austin. Flow’s mission is to provide a space where scholars and the public can discuss media histories, media studies, and the changing landscape of contemporary media.

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Over*Flow: Responses to Breaking TV & Media News

Over*Flow: “'It's Not Dark Humor If It's Not Your Trauma - You're Just Bad People': The Exploitive Nature of TikTok Meme Cultures
Moa Eriksson Krutrök / Umeå University, Sweden

Over*Flow: The Costs of Hope in The Chair and The Bold Type
Kelly Coyne / Northwestern University

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FlowTVFLOW@FlowTV·
20h

Cara Dickason examines how corporations sell Smart TVs as domestic surveillance technologies through gendered formulas. @CaraDickason

Read the full article here:
https://www.flowjournal.org/2022/05/smart-tv-surveillance/

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23 May

Isabel Molina-Guzmán discusses how Bridgerton's escapist narrative produces a nostalgia that simultaneously erases histories of racial conflict, generates pleasure in non-white audiences, and maintains white subjectivity. @LaProfaMolina

Read more at:
https://www.flowjournal.org/2022/05/bridgertons-romance-with-racial-nostalgia/

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20 May

Sarah E.S. Sinwell details how one art house cinema continues to adapt to the pandemic while serving its local community. @sinwelleffect

Read more at:
https://www.flowjournal.org/2022/05/portrait-of-an-art-house-during-a-pandemic-part-2/

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