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Tag: audience metrics

How to Measure Buzz? OTT Data Sets and Media Audiences in India
Ishita Tiwary / Concordia University

April 24, 2024 Ishita Tiwary / Concordia University Leave a comment

Ishita Tiwari examines how India’s leading media consulting firm, Ormax Media, measures the popularity of the country’s OTT platform content.

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The Rise of Data Analysis in the Indian OTT market: The Case of Ormax Media
Ishita Tiwary / Concordia University

December 13, 2023 Ishita Tiwary / Concordia University Leave a comment

Ishita Tiwari examines Ormax Media, India’s leading media consulting firm, and its rising influence on the OTT market.

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Showtime’s The Chi and the Surge in Black-Cast TV Dramas
Tim Havens / University of Iowa

February 26, 2018 Tim Havens / University of Iowa 3 comments

Tim Havens explores the surge in high-quality black-cast dramas offered by subscription television services. By comparing contemporary series such as Showtime’s The Chi with African American television of the past, Havens asserts the industry is beginning to splinter the African American audience along divisions of taste cultures.

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The Algorithmic Audience and African American Media Cultures
Tim Havens / University of Iowa

October 30, 2017 Tim Havens / University of Iowa 2 comments

Tim Havens considers Netflix as a case study to develop a typology for studying the role of algorithmic audience analysis in commercial African American streaming culture.

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Flow is a critical forum on media and culture published by the Department of Radio-Television-Film at the University of Texas at Austin. Flow’s mission is to provide a space where scholars and the public can discuss media histories, media studies, and the changing landscape of contemporary media.

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Over*Flow: “Effort is Overrated: The Dissonance of AI Integrations with the 2024 Olympics”
Kathryn Hartzell / University of Texas at Austin

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Over*Flow: “Martha Stewart’s Star Persona and the 21st-Century Influencer”
Emma Ginsberg / Georgetown University

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flowtv FLOW @flowtv ·
1 May

In "Welcome to Wrexham and Representations of Management in Football (Soccer) as a Product of the “Media Sports Cultural Complex”" Andrew Stubbs-Lacy explores representation & construction of management in football with a focus on Welcome to Wrexham. Read: http://tinyurl.com/4z7wkuk8

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30 Apr

Dr. Roderik Smits explores various factors affecting what constitutes “fair pay” in the film and television industries. Read it here: http://tinyurl.com/mrn5wv9v

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29 Apr

Gerald Sim critiques Big Tech’s lobbying strategies against antitrust legislation, arguing that companies use technoliberal narratives, racialized imagery & nationalist rhetoric, such as the “China Argument,” to manipulate public opinion and more. http://tinyurl.com/ycka7652

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28 Apr

.@mediated1 argues that advertising’s integration of AI media technologies is not driven by natural market tendencies but from systemic commodification & political-economic forces, analyzed through the Political Economy of Media & Communications framework. http://tinyurl.com/3yajfcmb

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