Make This Go Viral: Building Musical Careers through Accidental Virality on TikTok
D. Bondy Valdovinos Kaye / Queensland University of Technology

Through the case study of songwriter and vocalist Sophie Fraser, D. Bondy Valdovinos Kaye explores how accidental virality on TikTok can influence digital identities, professionalization, and unexpectedly lead to new career opportunities for musicians.

Read more
image_print