Juan Llamas-Rodriguez explores how the industrial practice of series cross-promotion has evolved into a greater media universe world building in narconovelas.Read more
“Blim and Chill”: Telenovelas and Class Ideologies in the Online Streaming Wars
Juan Llamas-Rodriguez / University of California, Santa Barbara
Juan Llamas-Rodriguez considers the re-branding campaigns, and accompanying quality and class discourses, that Netflix launched in response to losing its streaming licenses for Televisa’s telenovelas after the Mexican broadcasting giant created its own streaming service, Blim.Read more
by: Claudia Benassini Félix / Tecnológico de Monterrey, State of Mexico
La telenovela mexicana es uno de los productos más exitosos de la televisión nacional pero también enfrenta
la competencia de otros países. / Telenovelas represent one of the most successful products to emerge from Mexico’s television industry, but they have always faced competition from other countries.
by: Joseph D. Straubhaar / University of Texas-Austin
How do we relate to increased local, regional, national, and global television flows?