by: Eileen R. Meehan / Louisiana State University
I beat the Rugrats to Paris by two years. In December, 1998, I was on an Air France flight from Houston to Paris. Rosy-fingered Eos was rising over Europe and our French flight attendants were distributing breakfasts. In the middle of the tray was a large container of applesauce whose foil cover was emblazoned with the faces of the Rugrats plugging their first movie.
by: Brian L. Ott / Colorado State University
Although I appreciate the courtesy of my fellow drivers letting me know what pisses them off and whom they’d like to piss on, I can’t help but notice that they have adopted the same cultural icon to convey, at times, very divergent targets of distaste.
by: Henry Jenkins / Massachusetts Institute of Technology The Apprentice How many different ways is The Apprentice involved in branding? 1. The Brand as Protagonist: The Donald casts himself and his corporate empire as the series protagonists. In the Sept.23 episode, the Donald ascends down the escalator to a trumpet fanfare and then directs our eyes upwards to enjoy the […]