Author: Aidan Moir / University of Toronto Scarborough

Aidan Moir is a Visiting Assistant Professor, Teaching Stream at the University of Toronto Scarborough in the Department of Arts, Culture and Media. She holds a Ph.D. from York University in Communication & Culture. Her research focuses on how discourses of brand culture shape the circulation of iconic identities and social advocacy campaigns in popular media. She has previously published on the brand identities of celebrity mothers and Vivienne Westwood’s environmental activism.